It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.
Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
How to optimize your website for search engines?
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
This article will focus on the tips useful for On Page Search Engine Optimization.
All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Title Tags are considered to be one of the most important factors of On Page Optimization. You can say in other words that it is mandatory for you to include the main keyword as part of your title.
You should always use Header tags with lots of care. Most of the SEO experts recommend having a single H1 header tag that should contain the main Keyword in order to attract human visitors as well as the search engine robots. Other H2 tags can contain secondary keywords.
Putting the main keyword in the URL is always beneficial in the eyes of the search engines. Most of the users are usually not bothered with that but it will help in better SEO. If it is not possible to include the complete keywords or a phrase in the URL then try at least to include the most important keyword in the URL.
There are many more On Page SEO tips but the above mentioned tips are the most common and recommended by experts. You can add additional features on your website to make it more Search Engine Optimized, for instance, adding blog sections, feedback areas, guestbooks etc.
Monday, January 5, 2009
Tuesday, December 9, 2008
The Mysteries of SEO
SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Thanks
At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.
Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.
Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only SEO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.
The term "back link" refers to an outside link on another site that points to yours. In the past any link from another site would have a positive impact on your site by the search engines. Because there were so many gimmicks developed in the last few years to garner massive back links to websites such as link farms, and irrelevant reciprocal linking Google began to develop a way to weed out links that were purchased, or had little meaning or relevancy.
Even though back linking is used to manipulate search engine popularity there are many very legitimate reasons for using the system of back linking. Finding web sites that have a common interest to your own who are willing to place your link on their site can get you extra exposure. When their visitors come to their site they will see your link and likely visit your site as well.
The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly appropriate back linking partnerships however if the sites linking to you do not share any common information or products Google will penalize you for the link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.
In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.
The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalized by the search engines.
Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.
Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.
Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.
Thanks
Friday, December 5, 2008
Welcome to All Visitors.
Dear All Visitors, First I must to say "Thank You" for Visiting My Blog.
At last I have decided to make a blog with the help of blogspot. Always one Question occurring in my mind, that is- why should I have to make blog and for whom?
I am also a Beginner/fresher, and I don't fill shy to say this type of word because I want to learn more and more... so I decide to make this blog for those who want to learn in SEO field. I have seen so many times in different forums that lots of peoples posting their threads/posts and asking to seniors “I want to learn SEO; I am new in this field; Please tell me more about SEO etc… I also did this type of work but not get satisfied from their replies, when I was new in this field I ever asked to my senior (who is my best friend & Expert in SEO) Please tell me about SEO field but he replies me “sorry dear do it your self, I cant tell you anything, then I thought that, One day will come when I will be Perfect in this field. I started to read Tutorials, PDF file, Blogs and many other resources about SEO. Really this field is very competitive field. But don’t worry. Start from today read resources and articles.
That is why I decided to make this blog, where I will post lots of Articles and SEO resources, which you can learn more and Increase your knowledge. So please read my blog daily and comments on that if you have any question or queries asked to me. Defiantly I will help you.
For seniors:-
Dear all Seniors Please help us to make expert like you and do correct me when we go wrong. I hope you will help us.
Thanks for all
Your Nikhil
At last I have decided to make a blog with the help of blogspot. Always one Question occurring in my mind, that is- why should I have to make blog and for whom?
I am also a Beginner/fresher, and I don't fill shy to say this type of word because I want to learn more and more... so I decide to make this blog for those who want to learn in SEO field. I have seen so many times in different forums that lots of peoples posting their threads/posts and asking to seniors “I want to learn SEO; I am new in this field; Please tell me more about SEO etc… I also did this type of work but not get satisfied from their replies, when I was new in this field I ever asked to my senior (who is my best friend & Expert in SEO) Please tell me about SEO field but he replies me “sorry dear do it your self, I cant tell you anything, then I thought that, One day will come when I will be Perfect in this field. I started to read Tutorials, PDF file, Blogs and many other resources about SEO. Really this field is very competitive field. But don’t worry. Start from today read resources and articles.
That is why I decided to make this blog, where I will post lots of Articles and SEO resources, which you can learn more and Increase your knowledge. So please read my blog daily and comments on that if you have any question or queries asked to me. Defiantly I will help you.
For seniors:-
Dear all Seniors Please help us to make expert like you and do correct me when we go wrong. I hope you will help us.
Thanks for all
Your Nikhil
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